Haitian Association of Indiana, one of the non-profit organizations in Indianapolis, desired to increase attendance and ticket sales to their festival.
Challenge
To grow attendance, bring the Haitian community together and share food culture and music
Solution
A dynamically innovative social media suite that targets people new in Indianapolis looking for something to do along with the Haitian community. This was done by introducing a contextual campaign on social media platforms to increase reach by showing prospective audiences compelling video ad. In addition to that, we applied daily and lifetime frequency caps specific to audience in order to prevent overexposure.
Results
125% in attendance growth
Increased Visibility
From 2000 to ~4500
125% Attendance Growth
Our case studies
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Drove more 110,000 click to ticket link
Expected ~500, near 1,100 attendees showed up