15th Annual Haitian Flag Day Festival – MIDWEST
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Haitian Association of Indiana, one of the non-profit organizations in Indianapolis, desired to increase attendance and ticket sales to their 15th annual festival.
Challenge
15th annual event seeking to have maximum audience attendance
Solution
A social media advertising suite that targets people in Indianapolis seeking to connect with the Haitian community. This was done by introducing a contextual campaign on social media platforms to increase reach by showing prospective audiences compelling video ad. In addition to that, we applied daily and lifetime frequency caps specific to audience in order to prevent overexposure.
Results
~ 1,300 attendees
Expected 6000 with actual ~1,300 (bad weather condition)
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Expected ~500, near 1,100 attendees showed up
The event attendance grew from the usual 2,000 to 4,500 attendees