Haitian Association of Indiana, one of the non-profit organizations in Indianapolis, desired to increase attendance and ticket sales to their festival.
Challenge
First ever event seeking to have maximum audience attendance
Solution
A social media advertising suite that targets people in Indianapolis seeking to connect with the Haitian community. This was done by introducing a contextual campaign on social media platforms to increase reach by showing prospective audiences compelling video ad. In addition to that, we applied daily and lifetime frequency caps specific to audience in order to prevent overexposure.
Results
~ 1,100 attendees
Increased Attendance
Expected 500 with actual ~1,100
120% Above Expectation
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Drove more 110,000 click to ticket link
The event attendance grew from the usual 2,000 to 4,500 attendees